Before day 1: price it to the market, not the hope
I pull recent closed sales, pending deals and active competition within a tight radius, then adjust for condition, lot and layout. Overpricing costs you the first week, which is your most valuable week. Try the seller net sheet to see what different prices put in your pocket.
Prep that pays back
- Declutter and depersonalize. Buyers need to picture their own furniture.
- Fix what an inspector will flag: leaks, missing handrails, GFCI outlets, sticky doors.
- Paint high-traffic walls a neutral color and brighten every light.
- Order the town resale inspection (CO/CCO) and the smoke/CO/extinguisher certificate early.
Week 1: targeted ads and launch
Professional photos, a floor plan and video go live with the listing. Then a week of targeted social and search ads aimed at buyers actively looking in your town and nearby towns, including renters whose budget fits your price.
The open house weekend
A well-promoted first-weekend open house creates urgency: buyers see other buyers. I collect feedback and contact info from every visitor and follow up the same day.
Week 2: offers and negotiation
Compare offers on more than price: financing strength, appraisal gap coverage, inspection terms and closing date. Then attorney review begins. See how attorney review works.
Get your number
Start with a free, personal home value from recent nearby sales, not an automated estimate. Get my home value.
Questions, answered
Can I really sell my house in two weeks in NJ?
Well-priced, well-prepared homes in active markets often draw offers in the first week or two. Every house and market is different, so the plan starts with an honest price.
Should I renovate before selling?
Usually only targeted fixes and cosmetics. Big renovations rarely pay back fully before a sale.
General information, not legal, tax or lending advice. Rules change; confirm with your attorney, tax professional or lender.